Regardless of how you feel about social, whether you are a workplace manager that embraces it or disregards it, what you can’t ignore are the facts about its rise in popularity. It’s not just the younger generations who use social regularly either, rates among the Baby Boomers are up dramatically.
Social isn’t just a fad, and here are 10 statistics to prove it:
- The fastest growing segment of social media users is now adults aged 45-54. Over half of this age group now have a profile on at least one social network
- Half of all social media users under age 35 follow their online friends’ service recommendations
- 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media
- 90% of Inc. 500 companies use at least one major social media platform
- 97% of business executives have used LinkedIn
- Almost 75% of all Internet users are members of at least one social network
- 96% of consumers search for businesses online
- YouTube reaches more U.S. adults aged 18-34 than any cable network
- Every second, 2 new users sign up on LinkedIn
- LinkedIn helps deliver 44,000 job applications, per day
Social is changing the way businesses complete sales, and the way humans communicate. It's becoming more important how your facility and company is represented online, and people trust that image. It truly is in your company’s best interest to have an active presence on at least one network.
Need some inspiration? Check out our Social Media for FMs ebook or our recent blog post on creating a social media policy for your office. Even a few minutes spent on social per day is better than ignoring it all together.