Facebook is really upping their game when it comes to video. Facebook video recently announced they have 4 billion daily viewers. This is quadruple the number they reported just one year ago. Facebook video launched in 2005, while YouTube has also been around since 2005 and reached their 4 billion mark much sooner. However, YouTube doesn’t have the consistent monthly user base that Facebook has, which has caused speculation that in the near future Facebook video may take over YouTube views. Studies also show young viewers prefer video to any other type of post (text and images). So how can you take advantage of reaching your audience the way they want to be reached? By following these simple steps to add videos to your company page.
Either way, video is becoming a social tool that edges out photos and text many times over. Facebook recently started counting videos higher in their algorithms, which means if you haven’t started using video - it’s time. Let’s break down how to add a video to your company page.
Select Your Video
When you’re on your company’s home page in Facebook, select “Photo/Video” near your status bar towards the top of your page.
You’ll be taken to a second screen where you will select “Upload Photos/Video”.
When selecting video from your documents, be sure it is either a MP4 or MOV and it must be under 175 GB. Most mobile devices already record video in either of these forms. , but if you’re having problems, check out Facebook’s help section. Also, it's best to choose videos that are as short as possible, and definitely under three minutes. Studies show shorter videos usually will have the most completed views and engagement.
Add A Call-To-Action
If the goal of your video is to drive people to your website, be sure to make it easy for them to get there! Facebook has an option for video posters to include a call-to-action at the end of the video, that will take the viewer where you would like them to go.This is great for FM companies looking to gain new office buildings.
For example, after our video we direct viewers to a website page that explains the featured app in more detail. If you do not want to use this feature, simply click “remove” and the option will no longer appear at the end of your video. We recommend keeping it there and just directing viewers to your website homepage or contact page.
If you do select a call-to-action, it will appear after your video has played, and it will look something like this, under the replay video button you will see the CTA.
Upload Your Video
Facebook will take a few moments to approve your video, so don’t panic if you don’t see it on your feed right away. In our experience, the time it takes varies on the length of your video and the time of day you try to post. Facebook will notify you when your video is live and has been placed on your timeline.
Once your video is approved and up on the feed, you can also access it in your video tab. Located on the left side of your page, you’ll see all your uploads and views.
You can also choose to “highlight” a video, which will bring the selected post to be featured on the top of your status feed until you remove it. To do this, click on the square blue button at the top right of your video tab “add featured video”, and select the video you want to be featured.
What To Post
So you’re now an expert on posting a video to your company Facebook page, but now the question remains, what should you post? If you’re the facilities manager for an office, how about a brief tour of your lobby? Be sure to follow your business guidelines on privacy, but showing when the front desk is and where people can go is a tool many new visitors might use. Do you have a big renovation coming up? Keep tenants up-to-date on the latest projects. Showing them the progress of the upgrades makes them feel part of the project. Did your facilities management company help clean a workspace? Shown before and afters through video (with permission from the office of course).
Video gives you a medium that is so much richer than photos. It provides dimension and context that 2D print just can’t capture. It’s important to use video sparingly to avoid overwhelming your page. Try posting an intro video and see what type of response you get. If you want more little known things you can do on social, check out our blog here. Happy posting!