A Quick Guide on Social Media Images for Facilities Managers [UPDATE]
Are you confused as to why an image you uploaded on your company Facebook appears completely different on your LinkedIn page? Don't worry, here's a breakdown of the various image requirements for posting as a business or building on social media.
One of the most frustrating things I have come across while managing our social media channels are the variations in sizes for images on each channel. Twitter, Facebook, LinkedIn and Google + all have widely different (and constantly changing) size restrictions for images, event photos and cover pages. This can make it challenging for facilities managers or office manager managing their pages. Here is a quick cheat sheet to help you when you are sizing your company's images.
A few months ago we created this quick image guide for FMs to use when creating images on social media. Well, once again those image dimensions have changed. Here are the updates as of November 2014.
Cover Photo | Profile Image | Shared Image
Cover Photo: 851 X 315 pixels
Profile Image: 160 X 160 pixels
Shared Image: 1200 X 1200 pixels
Facebook allows you to really go big with your cover photo! You can select a photo of your office building, or your FM logo if you are an independent contractor. This is the first item people see, so be sure the picture is a high-resolution and fits in with your brand. Here are some examples of awesome cover photos. Your profile is best kept as either your building logo or your FM logo. Shared images are pictures that accompany your posts. This is a great opportunity to share event pictures or renovations.
The new larger square shared image dimensions will also work will smaller images, just be sure the length and height of the image are equal to avoid it being cropped. If your image is too small, keep in mind Facebook will automatically insert a light grey border around your picture in the news feed.
Company Cover Photo | Profile Image (square & horizontal) | Shared Link Thumbnail
Company Cover Photo: 646 X 220 pixels
Profile Image Square: 50 X 50 pixels
Profile Image Horizontal: 100 X 60 pixels
Shared Link Thumbnail: 180 X 110 pixels
The LinkedIn company pages are a bit different than other sites. It is best to keep your cover photo simple, clean and professional. A large logo would be ideal, or a clean photo of your facility. Also, as your profile image is going to be used in two different sections and sizes, be sure to choose a logo that would fit each size, and one that others can recognize in the news feed. When sharing links to your website, the thumbnail photo will be sized for you. If you select the arrows before submitting your post, you can select the image that looks best with the size restrictions.
Header Image | Profile Image | Tweeted Image
Header Image: 1500 X 500 pixels
Profile Image: 400 X 400 pixels
Tweeted Image: 880 X 440 pixels
Twitter updated their platform back in April of this year, and it has been compared to Facebook's layout. The update makes Twitter much more photo-friendly and easier to navigate. Your profile image as usual is a square, so try to choose a version of your logo that is recognizable in this format as it is what other accounts will see in their feed. Twitter "tweeted images" got a serious upgrade! They are now much wider. Tweets with images get 35% more retweets than text-only tweets, so don't be afraid to include them!
Another thing to keep in mind is when your image is tweeted, it also goes to your photo section with five other images. This image is a much smaller square version of your original picture. If there is text in your image, it's best to keep it in the middle of the image to avoid it getting cropped. Also, if you want some inspiration or great FM Twitter accounts to follow, check out our latest blog.
Cover Image | Profile Image | Shared Image
Cover Image: 2120 X 1192 pixels
Profile Image: 250 X 250 pixels
Shared Image: 800 X 600 pixels
The new Google + sizes are quite generous, especially for users who have high-resolution images, and now shared images are even larger than before! Your cover photo can also be quite large, but remember, the image will be blurred beneath your profile image. When selecting your profile image, you will upload a square picture, which Google will then automatically convert into a circle. You may need to test a few images to be sure it appears the way you want it to. Need some inspiration? HubSpot's Introduction to Google + download can help get you started.
Want even more help? Download our new Social Media For FM Image Templates that will make it even easier to post the perfect image on any social network.