Top 10 Ways to Make the Workplace Attractive for Top Talent
Your business is fueled by the talented individuals you've hired to back your vision. Who you decide to hire is ultimately one of the most important business decisions you'll make. Also according to Forbes, by 2025 the Millennial generation will make up 75% of the workforce. After all they are the largest generational group, with over 80 million individuals. You simply can't ignore them.
So, here are our top 10 ways to make the workplace attractive for top talent so they won't ignore your company either when searching for work.
1. Information and Resources
Workers want access to information that helps them do their jobs, but they also need all other critical resources to ensure they can be engaged employees.
The best way to do this isn’t through 3-part forms or via emails sent to generic inboxes, but through technology. Therefore, it’s critical that departments that provide workforce support, like Human Resources, IT and Facilities, create technology-based interfaces for employees. This gives everyone easy access to critical training materials, resources and services.
2. Up-To-Date Office
Workers want an up-to-date office design. Put yourself in the shoes of the talent. If they walk into an office with dull colors, poor lighting and high cube walls, will they think your office is a fun place to work? Keep in mind that this doesn’t mean you have to break the bank with high-end furniture or expensive real estate. But your space should have plenty of light, feel flexible and inspire the worker to want to work there. In our own offices, we used bright paint colors and IKEA furniture. We’ve kept it wide open, but have created nooks for quiet conversation as well as larger spaces for meetings with big groups. Our employees are organized into functional groups, but the space is open enough to foster dynamic discussion.
Workers want the latest technological hardware. Employees should have access to the most recent computing technology, whether on a desktop or mobile device. The workspace should also offer the latest office equipment for managing output, using multi-function devices for the production or distribution of output. Collaborative space should have the ability to support presentations and have video and audio capability. Finally, WIFI should be available wherever the worker goes, allowing them to access data and resources on the go.
Workers want access to amenities such as outdoor seating, good food (either onsite or close by), high-end coffee bars, exercise facilities and healthcare.
Workers want a sustainable work environment with a focus on supporting the environment. This includes a recycling program, use of sustainable supplies and fixtures, and safe non-toxic products for cleaning or pest control.
Workers want the ability to identify with a brand or culture. Employees expect to work for an organization that they are passionate about. This way, they’ll be interested in advancing not only the company goals, but their individuals goals. Gallup says that 20% of the workforce is not happy in their current position. But building a strong brand that supports company and individual needs will create a team environment that’s lasting.
7. Social Media
Workers want social engagement in the workplace. Today’s employees wants to engage with their work environment and co-workers through the same channels they communicate outside of work. The ability to leverage social media to build brand awareness, enhance cultural nuance, collaborate and provide employees information about availability of services and resources is crucial.
Workers want mobility. In keeping with social engagement, employers should provide the ability for the workforce to engage while mobile. This supports the need for technology-based work environments and access to on-line apps to access critical information.
Workers want to interact with everyone from the CEO to the associates so they are a contributing part of the team. Team work is effective and having the space that allows all levels of communication available breeds success.
Workers want FUN! US workers spend about 46 hours per week at work, which averages 378 hours more per year than the average German worker. And at work, we are expected to operate at our maximum capacity. As a result, the workplace should be an environment that allows us to be productive, but is also enjoyable enough that we can relax and socialize.